Classified Ads in the Trash

Epitaph of printed classified advertisements:

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And this commentary corroborates the physical evidence.

For newspapers, these are the end times, or something very much like them. Every week provides a new marker on the road to apocalypse: hundreds of layoffs in Los Angeles, circulation scandals in Dallas

… and …

The rise of the Craigslist model has devastated classified advertising in newspapers, once the only place in a city to sell a used car or list a job opening…why should you spend $100 putting something up for sale in the paper when you can post it on Craigslist for free? Why list a job for $200 when you can list it for $10?

The NYTimes also agrees. And apparently it’s profitable to give consumers–and advertisers–a simple and easy to access, use, and understand forum.

Accordingly, unless you’re really targeting a niche demographic, go with an online vertical advertising venue rather than traditional print classifieds; this saves you money over the long-term, allows you to target your audience more effectively, and measure the performance of your advertising spend.

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