Planning longtail media campaigns with Google AdPlanner

Google’s AdPlanner (need to register for the beta) has the potential to unleash the power of traditional demographic marketing analysis to long-tail search strategies. This is a great tool because it allows media planners to target niche sites in a highly effective manner while focusing on distinct consumer segments. For example, let’s say that I’m targeting cycling enthusiasts and want to know which niche sites appeal to a male demographic with a HHI between $100,000 and $125,000. By using Google AdPlanner I have good idea where to start: roadbikereview.com and cyclingnews.com (see screenshot below).

GoogleAdPlanner

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  1. [...] – bookmarked by 4 members originally found by Gubbins on 2008-08-11 Planning longtail media campaigns with Google AdPlanner [...]

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