Web 2.0 Multichannel Marketing Considerations

Digital Trends is a big topic and this post really goes through a substantive analysis of Edleman’s recent predictions.

The digital train is tearing down the tracks and has no signs of slowing. Every industry is being reshaped by the expectation that everything should be digitized. Add digital hungry consumers with web devices, NetPCs, Kindles and smart gaming consoles and you’ve got a multichannel marketing and distribution train wreck.

Multichannel marketing considerations will certainly be primary this year as fragmented consumer relations with brands accelerate. Thus, firms like SAP have begun tracking social media interactions. Despite the inherent trackability problem presented by fragmented brand interactions with consumers, firms are either “in” or “out” of the social media space. And it seems evident to me that firms should be “in”, as this report on how telecoms use social media demonstrates; given this, here is a list of great tips list for creating content that spreads.

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