Archive for July 2009

Choreographing client experiences on your website

Art can inform business decisionmaking and processes in so many ways. And choreography is one artform that does. Choreography is designing a series of movements to convey an expression of an idea. The best choreographers apply a scientific approach to their dance notation. These choreographers carefully map movement through time and space–in essence navigate time [...]

Niche marketing and passionate brand ambassadors

Deux Gros Nez, an eclectic, wonderful restaurant in Reno, Nevada, closed its doors a couple of years ago. It’s where I, as a dedicated employee of Tim Healion and Jon Jesse (then owners of Deux Gros Nez), learned about community, service, and the power of passionate brand ambassadors: Flickr tribute YouTube interview A person’s thoughts [...]

Real estate multichannel marketing increasing ROI

Aligning website landing pages with targeted social media marketing channels will yield higher on-page conversions (as defined by increased showing appointments, chat requests, 1-800 number call-ins, etc). The challenge many real estate marketers face today is effectively managing the flow of social media traffic with an eye towards ROI. It’s a multichannel marketing issue, which [...]

List of social Web resources 07-13-2009

O’Reilly on underlying Web 2.0 concepts and its future application Excellent O’Reilly web 2.0 summary and whitepaper on Web 2.0; really good discussion on the nexus between collective intelligence and the real time web and managing the content/data flows therefrom. [T]he Web is the world – everything and everyone in the world casts an “information [...]

List of social Web resources 07-02-2009

Chris Brogan interview Excellent interview with Chris Brogan on how he’d run an airline and implement some social web karma; great insights, well worth the 9:58 investment of your time. The interviewer, Shashank Nigam, CEO, SimpliFlying, asks some really good questions. My comment after listening to the interview: That was seriously cool. Semantic Web This [...]