List of social Web resources 09-19-2009

Social media monitoring
Here’s a great list of conversation monitoring tools. The article points out some very interesting and straight-forward tips; I especially like the tip on this social media monitoring wiki.

Search use up, email use down
The Online Publishers Association released a study showing that consumers are spending more and more time on search  and content centered sites while dropping their use of email and instant messaging.

Social network use by mobile device
This study by AdMod shows that social networking is the most used application of iPhone and smartphones users and that Facebook is the number one accessed social networking site.

Innovation in a competitive marketplace

Target, 1958, oil and collage on canvas by Jasper Johns
Target, 1958, oil and collage on canvas by Jasper Johns

Perfectly Competitive Innovation is a fascinating article on what drives innovation. The authors argue against the notion that patents and copyrights promote innovation. Rather, its a rich competitive environment that drives innovation.

In other words, regardless of copyright law, movies will continue to be produced as long as first run theatrical profits are sufficient to cover production costs; music will continue to be produced as long as profits from live performances are sufficient to cover production costs, books will continue to be produced as long as initial hardcover sales are sufficient to cover production costs, and financial and medical innovations will take place as long as the additional rents accruing to the first comer compensate for the R&D costs.

This sentiment was echoed by MIT Professor Eric von Hippel in a lecture where he discussed innovation occurring in kite surfing where practitioners put their innovations under a creative commons licensing scheme to thwart an attempt by manufacturers to exploit their innovations under traditional intellectual property rights law. Perfectly Competitive Innovation similarly points to many case studies and scenarios demonstrating that innovation does not necessarily need the traditional intellectual property rights rubric to thrive and survive.

Photo credit: cliff1066

Innovation driven by extreme user communities

According to MIT Professor Eric von Hippel’s lecture, Democratizing Innovation, manufacturers traditionally look to the center of the market to drive innovation; that is, with their penetrative questions to and analysis of this market, manufacturers think they can discern what to do in terms of innovative product development initiatives that meet consumers’ needs. What Professor von Hippel actually found is that innovation does not come from the center of the market, it comes from an extreme market fringe driven by localized users and early adopter user communities pushing the limits of an original device or prototype. As an example of this, about 22 minutes into the video, von Hippel discusses how these types of communities quickly drove up sales of Lego’s Mindstorm product, while morphing Lego’s original concepts of the product. And about 28 minutes into the video, von Hippel goes into how user groups drove innovative design in the kite surfing market while putting their design innovations under a creative commons licensing scheme which hobbled manufacturers’ attempts to exploit these innovations. This video runs a little over one hour.