Collaborative CRM strategies offer firms unparalleled opportunities for establishing more meaningful relationships with their customers and clients. Mobile CRM is closely aligned to collaborative CRM concepts. This research paper characterizes collaborative CRM as: The notion of collaborative CRM is still in discussion and has two interpretations that are often mixed…The first is closely connected with [...]
Archive for April 2010
Word of mouth marketing–WOM–can be a powerful form of marketing. Some claim it is the most powerful. Here’s a short video that hopefully highlights the potentiality of WOM power. Let me know what you think. The Power of Word of Mouth (WOM) Marketing from Eric Bryn on Vimeo.
This research report delves into how Microsoft used a grassroots idea management system to encourage individuals who do not routinely participate in “formal” product development processes to contribute their ideas to new product development initiatives. Out of 1,491 users, 315 ideas were generated, 100 prototypes produced, with six ideas absorbed into product teams. Microsoft approached [...]