Below are three articles discussing emerging analytical theories on the nexus between Web+Social+Mobile:
Executive Primer: CISCO CIO Summit (.pdf): Excellent primer on how The Cloud, generally, is affecting enterprise IT strategic direction. Two gems: Chapter 6 “Together, the Customer Is Everywhere and Everyone” and Chapter 10 “Scenario Planning: Are You Ready?”.
Business Intelligence 2.0: Are we there yet? (.pdf): Excellent paper focusing on innovation in business intelligence; includes and excellent benefits analysis chart.
Toward Emerging Topic Detection for Business Intelligence: Predictive Analysis of ‘Meme’ Dynamics (.pdf): This is for analytical geeks only (:-D). The paper discusses the problem of monitoring the Web to spot emerging memes. Essentially, using predictive algorithms to tease out future memes, which would be useful to brand managers in terms of seeding current campaigns with flavors of the future as dictated by the algorithm. The risk is that it can get a bit tautological.