Demographic shift, Google stealth social network, rich media

Three blog posts that recently piqued my interest:

Wake up, the demographic shift is flattening us. Although targeted at catalog marketing executives, what Kevin Hillstrom has to say is relevant to the marketer in us all. Here’s the essential take-away:

Right now, “The Big Shift” is steamrolling us.  We are essentially addressing the 55+ audience, and wondering why our businesses are eroding?  We must begin investing in the 18-44 year old audience, if we want to remain relevant in 2020, while optimizing profitability from catalog mailings to the 55+ audience.

Very poignant observation, and very applicable concepts to the real estate industry.

Is Google building a stealth social network? Well-reasoned argument that Google is doing this, and that Google’s +1 initiative is part of a series of tactics Google has recently deployed to continue playing its ground game in the social sphere.

Rich media + display ads + social = advertising perfect CTR-engagement metric storm? “Rich media” (aka multimedia) has been around for some time. Similarly, rich media has had periodic bursts of hype and utilization for over a decade (anyone who was in the email marketing space around 1998/1999 will recall the covey of rich media vendors present at the variety of “internet conferences” that occurred during the same time period). Well, it seems rich media is back again (like a poltergeist?) and advertisers seem excited (according to the article). What’s interesting to me is whether there’s an opportunity for enhanced engagement via a rich media ad conduit that will support social CRM initiatives.

 

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