For the past couple of years, pundits of “real estate data transparency” have loudly argued that real estate firms must “accept the inevitable” and allow property listing aggregators to scrape their firm’s real estate listings, or for these firms to post their property listings “everywhere” a consumer will search online.
The analogous situation, claimed by these […]
Archive for October, 2007
Real estate firms adopting “Southwest” consumer service ideals
Ranking professional real estate services
Consumers will now have the opportunity to rank doctors. Will real estate firms feel similar pressure in the near future to allow consumers to rank their real estate agents? The real estate industry will no longer be able to hide behind the argument that “professional services” is not a product and, thus, inherently “unrankable.” If […]
Social network data mining research 10-17-2007
This paper, Inferring Social Network Structure using Mobile Phone Data, explores how to use social network analysis to predict individual behavior indicators.
Privacy considerations are explored in this paper, Wherefore Art Thou R3579X? Anonymized Social Networks, Hidden Patterns, and Structural Steganography.
Here are some Videos of social network data analysis, and here is a presentation on the same.
This […]
Real estate data integration for multi-channel marketing
The tightest definition of multichannel customer management I have yet found is:
Multichannel customer management refers to the design, deployment, coordination, and evaluation of channels through which firms and customers interact, with the goal of enhancing customer value through effective customer acquisition, retention, and development.
Neslin, et al. have authored a definitive research article that real estate firms can […]
Real estate zip code search optimization
It looks like this company is winning the Chicago real estate search engine optimization strategy and execution race. These representative results speak for themselves: 60647 homes for sale, and 60647 townhomes for sale, and 60647 condos for sale all have this website listed in Google’s top slot (at least as of the date of this […]
Categories
- database marketing (15)
- direct / social media marketing research (12)
- Google vs Wikia (3)
- international perspectives (1)
- internet real estate marketing (47)
- search marketing tactics (7)
- social network marketing (21)
- swill (1)
Subscribes
Archives
- July 2008 (1)
- June 2008 (4)
- May 2008 (13)
- April 2008 (2)
- March 2008 (8)
- February 2008 (4)
- January 2008 (3)
- December 2007 (5)
- November 2007 (2)
- October 2007 (5)
- September 2007 (10)
- August 2007 (12)
Pages
Meta
Recent Articles
- Planning longtail media campaigns with Google AdPlanner
- Zip+4 Targeting: Online Advertiser Demographic Segmentation
- Wikia Search versus Google Search: Round 2
Most Commented
- SXSW: Marketing without marketing (4)
- Social networks, marketing choices (3)
- Wikia Search versus Google Search: Round 1 (3)
- Launching a Web 2.0 campaign (3)
- Social Network Advertising (2)
- Trust indicators in social network marketing (2)
- Ranking real estate agents (2)
- Gatineau Project marketing metrics (2)
- Asserting expertise and authority with a blog (2)
- Real estate zip code search optimization (2)










