Many posts have been written on this paper, Using Prediction Markets to Track Information Flows: Evidence from Google. What’s interesting is the influence of proximity on predictive markets. According to the paper, sharing an office had the highest influence (as opposed, for instance, communicating exclusively via email) and part of cultivating an innovative culture is to optimize physical locations to promote idea sharing, collaboration, etc. Microsoft also experimented with predictive markets to anticipate product deliverables. Innovative real estate firms could employ similar tactics amongst their real estate agent base to predict market changes, buyer behavior respective to such, and use these insights to better manage operations.