Comments on: Social networks, marketing choices http://www.realestaterelativity.com/blog/2008/03/04/social-networks-marketing-choices/ Web 2.0 marketing research, tactics, strategy for the real estate professional Sat, 06 Sep 2008 00:39:49 +0000 http://wordpress.org/?v=2.2.2 By: johnnied http://www.realestaterelativity.com/blog/2008/03/04/social-networks-marketing-choices/#comment-512 johnnied Fri, 14 Mar 2008 02:23:42 +0000 http://www.realestaterelativity.com/blog/2008/03/04/social-networks-marketing-choices/#comment-512 And of course, most "brick and mortar" real estate comapnies are still spending the vast majority of their dollars in print advertising vs. web design and SEO. It's going to be a training process -- train the agents to train the owners..... And of course, most “brick and mortar” real estate comapnies are still spending the vast majority of their dollars in print advertising vs. web design and SEO. It’s going to be a training process — train the agents to train the owners…..

]]> By: ebryn http://www.realestaterelativity.com/blog/2008/03/04/social-networks-marketing-choices/#comment-510 ebryn Wed, 05 Mar 2008 16:51:03 +0000 http://www.realestaterelativity.com/blog/2008/03/04/social-networks-marketing-choices/#comment-510 Great points, as usual, Marc. What the industry is missing in general is that "user experience" is being set by other verticals; if individual real estate brokers cannot--or will not--keep up with these other verticals, then consumers will abandon them. The "competition" in terms of "user experience" is not other real estate websites, et al, it's Geico.com, Progressive.com, Southwest.com, Zappos.com, etc, as consumers interact more with these sites on a daily, weekly, monthly basis than with real estate websites. Great points, as usual, Marc. What the industry is missing in general is that “user experience” is being set by other verticals; if individual real estate brokers cannot–or will not–keep up with these other verticals, then consumers will abandon them. The “competition” in terms of “user experience” is not other real estate websites, et al, it’s Geico.com, Progressive.com, Southwest.com, Zappos.com, etc, as consumers interact more with these sites on a daily, weekly, monthly basis than with real estate websites.

]]> By: Marc Davison http://www.realestaterelativity.com/blog/2008/03/04/social-networks-marketing-choices/#comment-508 Marc Davison Wed, 05 Mar 2008 02:55:55 +0000 http://www.realestaterelativity.com/blog/2008/03/04/social-networks-marketing-choices/#comment-508 Time flies when you are in denial. Mapping is now 5 years old. Blogging at least three years old in real estate. The social aspects of the Internet are gripping almost every vertical except real estate. Consumers are having meaningful conversations of all kinds from social connections with friends to meaningful ones with merchants. Considering the wealth of fear, confusion and issues surrounding real estate today the social aspects of the web should be viewed by real estate practitioners as gifts to gotten not fears to had stressed over. The same conversation taking place here regarding industry related issues can be taking place on broker sites regarding consumer issues. If you fear it, own that fear. Go conquer it. What have you got to lose? Time flies when you are in denial. Mapping is now 5 years old. Blogging at least three years old in real estate. The social aspects of the Internet are gripping almost every vertical except real estate. Consumers are having meaningful conversations of all kinds from social connections with friends to meaningful ones with merchants. Considering the wealth of fear, confusion and issues surrounding real estate today the social aspects of the web should be viewed by real estate practitioners as gifts to gotten not fears to had stressed over.

The same conversation taking place here regarding industry related issues can be taking place on broker sites regarding consumer issues.

If you fear it, own that fear. Go conquer it. What have you got to lose?

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