Test of which service gives a more relevant result for typical real estate searches (of course, relevancy is subjective). For this test, I am defining relevancy as routing me to the local market expert real estate firm or agent in the most expeditious manner.

• “columbia south carolina real estate for sale” : Wikia Google : Winner is Google. The top search results on Google take me to South Carolina.
• “60647 condos for sale” : Wikia Google : Winner is Google since the top search results take me directly to that zip code. Wikia delivered one result.
• “lincoln park luxury homes” : Wikia Google : Tie. Both services presented me with similar results. Wikia was a little scattered in that it showed “lincoln park” results from around the country. Whereas Google directed me mostly to Chicago websites (which was my intent). Interesting note: When I added “illinois” to Wikia, it did not change the results much, and doing so on Google muddied the results (on Google, lots of optimization going on for the combo “lincoln park” in conjunction with “illinois)