T.S.O.L. (True Sounds of Liberty), a 1979 Cali punk band, reached out to their fan base, paid off a legal debt, and is touring again (all according to their website). Punk Social Network = (Passion * Fan base * Clear call-to-action).

The semantic nature of social networking has hit, head-first, the issue of phishing. A research paper by Peter Mika, discusses the semantic and colloquial nature of social networks, the findings of which offer savvy marketers unprecedented opportunities to understand how to incorporate social network folksonomies into their brand strategies. Yet this fundamental tenet–i.e., semantic relationships–that […]