Thanks to this SEO blog I found this post, which details a new type of Yahoo! search that’s in beta mode on Yahoo!SearchIndia. I performed the search “mumbai real estate” and got this:

eMarketer reports that a recent study on traditional media’s use of blogs shows that 57.7% of respondents–US journalists –use blogs to measure sentiment.
Identifying Expressions of Emotion in Text (core study found here, registration required) is an intriguing “blog sentiment” study that identified targeted, emotion-laden words–”seed words”–and retrieved 173 blog posts from the Web that contained […]

This video, sourced from Bring the love back, beautifully illustrates the new dynamic–and power shift–between consumer and brand.

This post on the SEOMOZ.org site, is an excellent resource on tactics and considerations as it relates to managing your online reputation.

eMarketer issued a report that blogs are big business (or have the potential to be). According to the article, advertising opportunities abound for traditional advertisers in the blogosphere as the number of blogs grow and readership increases.

And this research paper from MicroSoft adCenterLabs discusses intriguing concepts in tracking blog information flows with an eye towards […]

Epitaph of printed classified advertisements:

And this commentary corroborates the physical evidence.
For newspapers, these are the end times, or something very much like them. Every week provides a new marker on the road to apocalypse: hundreds of layoffs in Los Angeles, circulation scandals in Dallas…
… and …
The rise of the Craigslist model has devastated classified advertising […]

Go2Web20 is a great place to view what’s available in Web 2.0 tools and services. To make sense of the madness, read their blog. TransparentRE also lists some great Web2.0 tools.

TouchGraph is an excellent tool that gives you “visual insight” into a site’s external linking structure and relationships, which is a good starting point for website competitive analysis.  Let’s compare Redfin, Zillow, and REALTOR.com.
Redfin’s linking relationships

Zillow’s linking relationships

REALTOR.com’s linking relationships

The visual representation of these relationships allows you to quickly explore the link structure of […]

This new application is similar to Intero’s Terabitz application.

Another excellent post by Jeremiah Owyang: Social media brand-jacking. The post highlights some interesting brand mishaps in the social media space. Make sure to read to the comments too.

Trulia’s response to this issue is an excellent case study in online reputation management.

Storytelling is one of the most important marketing concepts in our Web 2.0 world, argues this TrendWatching briefing paper. The key is helping consumers tell other consumers a version of the story that stays true to tenets of the brand.
As more brands (have to) go niche and therefore tell stories that aren’t known to the […]

An e-Marketer recent report shows that moms are a major power on the Internet.

Notice how FrontDoor.com leverages this fact. And this research article points out that women adopt e-Service loyalty programs at a higher rate if their enjoyment and perceived social presence of the site is high. Notably, the researchers point out that
In particular, […]