This post on the SEOMOZ.org site, is an excellent resource on tactics and considerations as it relates to managing your online reputation. I suggest reading the the SEOMOZ post before clicking on the additional resources listed below.
Interview with a person who specializes in online reputation management issues.
Two big take-aways from this article are use basic SEO tactic to systematically push negative comments of the first page of Google and respond and get involved immediately.
Tags: online reputation