Assume you’re a brokerage firm with a wide distribution of properties over several zip codes. Aside from basic syndication to online aggregators, what’s another strategy to market your listings? One fee-based option that many aggregators offer is enhanced listings. Before you pay, however, ask them to prove their merit.
Assume you cover these two zip codes […]
Archive for June, 2008
Zip+4 Targeting: Online Advertiser Demographic Segmentation
Wikia Search versus Google Search: Round 2
After a couple of months, I decided to give Wikia another test. The theme this time is “golf course homes”:
“golf course homes for sale columbus ohio” Google Wikia Winner is Google because it lists relevant, real estate oriented blogs with posts focusing on the specific search query.
“golf course homes sanibel florida” Google Wikia Winner is […]
Zip+4 Coding for Real Estate Listings
What does Peter Gabriel’s new online project The Filter have to do with real estate search? (NOTE: I went through the The Filter Q&A and have to say it was eerily prescient).
What if there was a site where a consumer would 1) define the location where they want to live (via natural language, drop down, […]
Expanding real estate sphere of influence online
This post on Transparent Real Estate offers a concise, easy-to-follow, tutorial on how to use Twitter and Friendfeed for real estate business development purposes. And this Owyang post further explores these concepts.
Taking Kitano’s and Owyang’s lead, your micro-memes would update your existing, new client, and prospective clients with your market knowledge, your insight, your new […]
Categories
- database marketing (15)
- direct / social media marketing research (16)
- Google vs Wikia (3)
- international perspectives (1)
- internet real estate marketing (50)
- search marketing tactics (9)
- social network marketing (24)
- swill (1)
Subscribes
Archives
- September 2008 (1)
- August 2008 (5)
- July 2008 (1)
- June 2008 (4)
- May 2008 (13)
- April 2008 (2)
- March 2008 (8)
- February 2008 (4)
- January 2008 (3)
- December 2007 (5)
- November 2007 (2)
- October 2007 (5)
Pages
Meta
Recent Articles
- Facebook Engagement Advertising for Real Estate
- Keyword influences on paid search click-through rates
- Mitigating bad press through viral marketing
Most Commented
- SXSW: Marketing without marketing (4)
- Social networks, marketing choices (3)
- Wikia Search versus Google Search: Round 1 (3)
- Launching a Web 2.0 campaign (3)
- Social Network Advertising (2)
- Trust indicators in social network marketing (2)
- Ranking real estate agents (2)
- Gatineau Project marketing metrics (2)
- Asserting expertise and authority with a blog (2)
- Real estate zip code search optimization (2)










