This post on Transparent Real Estate offers a concise, easy-to-follow, tutorial on how to use Twitter and Friendfeed for real estate business development purposes. And this Owyang post further explores these concepts.

Taking Kitano’s and Owyang’s lead, your micro-memes would update your existing, new client, and prospective clients with your market knowledge, your insight, your new listings, etc. A network meme is useful because you can discern what’s important to your clients based on what they’re reading, posting, etc; it’s like taking a pulse, you may not know what makes a body tick or is ailing it, but the pulse helps you decide whether to further explore an issue. You can use macro memes to your advantage by looking at industry trends, topics, etc, and use such as fodder for your micro memes.

For example, let’s say you came across this article on FOX, you could write a micro meme to your network something like this

Just read FOXNews article http://tinyurl.com/5c5pe7 about home auctions & foreclosures & how they affect home prices. See analysis on [link to your blog]

What this does is reinforce to your network that you’re the expert. Second, it demonstrates leadership in that you are keeping them apprised of the market in terms of options. Third, you’re keeping yourself at the center of the equation showing no fear. Fourth, this reinforces that you’re a trusted advisor. Your blog is where you can demonstrate your market prowess, like Eric Rojas does.