Comments on: Twittering away your digital legacy? http://www.realestaterelativity.com/blog/2009/01/23/twittering-away-your-digital-legacy/ Emerging media and innovation research and strategy blog focusing on the real estate industry Sun, 09 Oct 2011 21:42:27 -0700 hourly 1 http://wordpress.org/?v=3.1.3 By: Eric Bryn http://www.realestaterelativity.com/blog/2009/01/23/twittering-away-your-digital-legacy/comment-page-1/#comment-2279 Eric Bryn Tue, 27 Jan 2009 21:06:06 +0000 http://www.realestaterelativity.com/blog/?p=503#comment-2279 Rob, thanks for the comment and, yes, that is the challenge. Perhaps I was remiss (and likely should have chosen a different term) in not defining what I meant by "persona", and that is it's indelibly tied to one's personality (not, as your comment implies, as to a "character in a play" or "facade"). Thus, following this clarification, I'd challenge the assumption that "persona" equates to "propaganda" and, hence, is inauthentic. A disciplined process of engaging social media, especially just starting out, ultimately does more to enhance one's authenticity than not. Yes, spontaneity is crucial to being authentic, but so is a mindful thought towards one's digital legacy. For example, if one's ultimate goal is to say that at the end of a six month period I want to have a reputation in (pick your social media) as a person who drives value to my clients, does not waste their time with inanities, and helps drive their business, is it "inauthentic" to centralize one's posts around market stat updates, investment news, local real estate insight, and other such items? I'd say not. Then as relationships build over time based on this foundation of "value-laden" posts, the natural ebb and flow of conversations and repartee naturally evolves. Authenticity has been present all the time in this case even though one has taken a managed approach at the outset. Rob, thanks for the comment and, yes, that is the challenge. Perhaps I was remiss (and likely should have chosen a different term) in not defining what I meant by “persona”, and that is it’s indelibly tied to one’s personality (not, as your comment implies, as to a “character in a play” or “facade”). Thus, following this clarification, I’d challenge the assumption that “persona” equates to “propaganda” and, hence, is inauthentic. A disciplined process of engaging social media, especially just starting out, ultimately does more to enhance one’s authenticity than not. Yes, spontaneity is crucial to being authentic, but so is a mindful thought towards one’s digital legacy. For example, if one’s ultimate goal is to say that at the end of a six month period I want to have a reputation in (pick your social media) as a person who drives value to my clients, does not waste their time with inanities, and helps drive their business, is it “inauthentic” to centralize one’s posts around market stat updates, investment news, local real estate insight, and other such items? I’d say not. Then as relationships build over time based on this foundation of “value-laden” posts, the natural ebb and flow of conversations and repartee naturally evolves. Authenticity has been present all the time in this case even though one has taken a managed approach at the outset.

]]> By: Rob Hahn http://www.realestaterelativity.com/blog/2009/01/23/twittering-away-your-digital-legacy/comment-page-1/#comment-2278 Rob Hahn Tue, 27 Jan 2009 19:55:35 +0000 http://www.realestaterelativity.com/blog/?p=503#comment-2278 Eric - The trouble is, as I've commented on Dave Henderson's post, that you can't have it both ways. You can't be both "open" and "managed" at the same time. That's the essential truth of the Cluetrain. Authenticity isn't a halfway house between transparency on the one hand and propaganda on the other. The minute you "create a persona", you are no longer authentic. And if you are no longer authentic, then engagement is itself inauthentic. I really believe that this tension is the #1 challenge for most companies/corporations to figure out how to negotiate/navigate in the Brave New World. -rsh Eric -

The trouble is, as I’ve commented on Dave Henderson’s post, that you can’t have it both ways. You can’t be both “open” and “managed” at the same time. That’s the essential truth of the Cluetrain. Authenticity isn’t a halfway house between transparency on the one hand and propaganda on the other.

The minute you “create a persona”, you are no longer authentic. And if you are no longer authentic, then engagement is itself inauthentic.

I really believe that this tension is the #1 challenge for most companies/corporations to figure out how to negotiate/navigate in the Brave New World.

-rsh

]]> By: Digital Biographer™ » Posts about Personal Branding as of January 24, 2009 http://www.realestaterelativity.com/blog/2009/01/23/twittering-away-your-digital-legacy/comment-page-1/#comment-2263 Digital Biographer™ » Posts about Personal Branding as of January 24, 2009 Sat, 24 Jan 2009 11:15:07 +0000 http://www.realestaterelativity.com/blog/?p=503#comment-2263 [...] of neon the rise of AnCo the rise of conceptual-core music realizing that their personal brand Twittering away your digital legacy? - realestaterelativity.com 01/23/2009 Here’s a story from DavidHenderson.com about [...] [...] of neon the rise of AnCo the rise of conceptual-core music realizing that their personal brand Twittering away your digital legacy? – realestaterelativity.com 01/23/2009 Here’s a story from DavidHenderson.com about [...]

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