Comments on: Clients are not cows http://www.realestaterelativity.com/blog/2009/04/07/clients-are-not-cows/ Emerging media and innovation research and strategy blog focusing on the real estate industry Sun, 09 Oct 2011 21:42:27 -0700 hourly 1 http://wordpress.org/?v=3.1.3 By: Real estate multichannel marketing increasing ROI | Real Estate Relativity http://www.realestaterelativity.com/blog/2009/04/07/clients-are-not-cows/comment-page-1/#comment-6512 Real estate multichannel marketing increasing ROI | Real Estate Relativity Fri, 17 Jul 2009 22:34:51 +0000 http://www.realestaterelativity.com/blog/?p=784#comment-6512 [...] posts: Clients are not cows Responsiveness drives differentiation Tags: multichannel marketing, web 2.0 marketing Comment [...] [...] posts: Clients are not cows Responsiveness drives differentiation Tags: multichannel marketing, web 2.0 marketing Comment [...]

]]> By: Chuck Garrett http://www.realestaterelativity.com/blog/2009/04/07/clients-are-not-cows/comment-page-1/#comment-3155 Chuck Garrett Sat, 11 Apr 2009 18:42:52 +0000 http://www.realestaterelativity.com/blog/?p=784#comment-3155 I knew this was good stuff from the first read but the proof came in the following days when I stopped myself from saying "farming" at the last second and I said "engaging" instead. Each conversation was improved. Word choice has definite impact. Thanks, Eric, for an insightful piece. I knew this was good stuff from the first read but the proof came in the following days when I stopped myself from saying “farming” at the last second and I said “engaging” instead. Each conversation was improved. Word choice has definite impact. Thanks, Eric, for an insightful piece.

]]> By: Mark Pullinger http://www.realestaterelativity.com/blog/2009/04/07/clients-are-not-cows/comment-page-1/#comment-3051 Mark Pullinger Wed, 08 Apr 2009 20:56:15 +0000 http://www.realestaterelativity.com/blog/?p=784#comment-3051 I couldn't agree more! We are trying so hard in real estate to make the business more consumer centric. These terms really hold us back from a new way of doing business. Mooooo! I couldn’t agree more! We are trying so hard in real estate to make the business more consumer centric. These terms really hold us back from a new way of doing business. Mooooo!

]]> By: Rob Hahn http://www.realestaterelativity.com/blog/2009/04/07/clients-are-not-cows/comment-page-1/#comment-3040 Rob Hahn Wed, 08 Apr 2009 14:01:20 +0000 http://www.realestaterelativity.com/blog/?p=784#comment-3040 Yer preachin' to the choir brother. :) Preach on! The only thing that needs discussing, IMHO, for marketers is this: If we move to this human-centric model of CRM, then how do we do metrics? Because marketing is justified by production, and production has numbers attached to it. I don't know the answer myself. But seems to me that this will be the challenge for marketers. -rsh Yer preachin’ to the choir brother. :) Preach on!

The only thing that needs discussing, IMHO, for marketers is this: If we move to this human-centric model of CRM, then how do we do metrics?

Because marketing is justified by production, and production has numbers attached to it.

I don’t know the answer myself. But seems to me that this will be the challenge for marketers.

-rsh

]]> By: Derek Overbey http://www.realestaterelativity.com/blog/2009/04/07/clients-are-not-cows/comment-page-1/#comment-3025 Derek Overbey Wed, 08 Apr 2009 05:58:49 +0000 http://www.realestaterelativity.com/blog/?p=784#comment-3025 I think this is what many people believe but too often marketing people do as they are told rather than speaking up and doing it the correct way. The human way! I think we have all lost sight over the last several years that real estate is a human business, and we must treat it that way or we will fade away. Great post Eric. Keep em coming. I think this is what many people believe but too often marketing people do as they are told rather than speaking up and doing it the correct way. The human way! I think we have all lost sight over the last several years that real estate is a human business, and we must treat it that way or we will fade away. Great post Eric. Keep em coming.

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