Comments on: Persuasive design principles and website user behavior

By: Tony Kinard

Tony Kinard — Thu, 18 Nov 2010 18:59:14 +0000

I’ve been in the interactive marketing field a long time and I’ve developed and applied the “user behavior” approach with great success to more than just website design. I would urge readers to think a bit about how they would apply such principles to all things interactive – email marketing, application development, online advertising, etc, etc. People are humans first and consumers second.

~ Tony
@TonyKinard

By: Eric Watts

Eric Watts — Wed, 18 Aug 2010 15:24:17 +0000

Great read – guess I need to take a step back and re-think a few things for a couple of the sites I have. There is really an art to all of this and suppose I should work on getting my hands a bit more practiced. Thanks for your insight!

By: Eric Bryn

Eric Bryn — Tue, 27 Jul 2010 14:35:15 +0000

Thank you, Alex and Phil. My goal is to continue finding research like this. Glad it’s useful information.

By: Phil Sexton

Phil Sexton — Sun, 25 Jul 2010 18:29:02 +0000

Wow, that’s an excellent study. I’m so fascinated with the psychology behind web design/marketing – I really enjoyed the link – thank you. I realize I’ve been “imitating techniques that work without understanding why those techniques work”. It’s time I go back through our site and re-analyze our triggers/motivation/ability.

By: Alex Cortez

Alex Cortez — Sat, 17 Jul 2010 09:09:53 +0000

Thanks for the article. This week I had been pondering how to increase conversion rates, hopefully this gives me a bit of an insight as to how and when to best place my ‘triggers’.