Web app versus native app, nexus with email marketing basics
Summary of three articles focusing on the battle over whether to deploy native apps or web-based apps and where email marketing fits in the mix.
Archive for the ‘mobile’ Category
Web intelligence and the dispersion of public thought
Two seemingly unrelated articles recently caught my attention. Both articles touch on a similar meme: making sense out of the data bog which is le Web. Article one: The Path to Web Intelligence Maturity (.pdf) discusses how companies can leverage Web analytics to gain behavioral insights on individual prospects and customers. The author walks you through [...]
Collaborative CRM strategies and concepts
Collaborative CRM strategies offer firms unparalleled opportunities for establishing more meaningful relationships with their customers and clients. Mobile CRM is closely aligned to collaborative CRM concepts. This research paper characterizes collaborative CRM as: The notion of collaborative CRM is still in discussion and has two interpretations that are often mixed…The first is closely connected with [...]
