Facebook’s recent purchase of FriendFeed is a multichannel marketing boon. Mashable detailed some threats Twitter may face with respect to the FriendFeed purchase while pointing out some threats to Google too. Regardless as to how the game (err war) plays out, as a marketer you’ve just been handed another delicious marketing tool to leverage. [...]
As a real estate brand, wouldn’t you like your customers to be this excited about their experience with you?
Powder Mountain Utah Best Day of Skiing
Powder Mountain Utah Skiing Fabulous Day
I shot these videos after an absolutely transcendent day of skiing at Powder Mountain, Utah. Yes, conditions have lots to do with having a good versus [...]
Here is an excellent thesis on how public relations professionals can use viral marketing tactics powered by social media to mitigate bad press. The author states that viral public relations campaigns “are less overt and therefore better received” because consumers perceive they are in control. (p56) Viral marketing tactics allow professionals [...]
This post on the SEOMOZ.org site, is an excellent resource on tactics and considerations as it relates to managing your online reputation.
