http://www.realestaterelativity.com/blog Web 2.0 marketing research, tactics, strategy for the real estate professional Thu, 10 Jul 2008 20:36:02 +0000 http://backend.userland.com/rss092 en Google's AdPlanner (need to register for the beta) has the potential to unleash the power of traditional demographic marketing analysis to long-tail search strategies. This is a great tool because it allows media planners to target niche sites in a highly effective manner while focusing on distinct consumer segments. For ... http://www.realestaterelativity.com/blog/2008/07/10/planning-longtail-media-campaigns-with-google-adplanner/ Assume you're a brokerage firm with a wide distribution of properties over several zip codes. Aside from basic syndication to online aggregators, what's another strategy to market your listings? One fee-based option that many aggregators offer is enhanced listings. Before you pay, however, ask them to prove their merit. Assume you ... http://www.realestaterelativity.com/blog/2008/06/15/zip4-targeting-online-advertiser-demographic-segmentation/ After a couple of months, I decided to give Wikia another test. The theme this time is "golf course homes": "golf course homes for sale columbus ohio" Google Wikia Winner is Google because it lists relevant, real estate oriented blogs with posts focusing on the specific search query. "golf course homes sanibel ... http://www.realestaterelativity.com/blog/2008/06/09/wikia-search-versus-google-search-round-2/ What does Peter Gabriel's new online project The Filter have to do with real estate search? (NOTE: I went through the The Filter Q&A and have to say it was eerily prescient). What if there was a site where a consumer would 1) define the location where they want to live ... http://www.realestaterelativity.com/blog/2008/06/04/zip4-coding-for-real-estate-listings/ This post on Transparent Real Estate offers a concise, easy-to-follow, tutorial on how to use Twitter and Friendfeed for real estate business development purposes. And this Owyang post further explores these concepts. Taking Kitano's and Owyang's lead, your micro-memes would update your existing, new client, and prospective clients with your market ... http://www.realestaterelativity.com/blog/2008/06/02/expanding-real-estate-sphere-of-influence-online/