The comments in this post offer an “in the trenches” snapshot of many issues framing the current real estate crisis. The dialogue between Scott and the listing agent is particularly fascinating and elucidates the inherent challenges agents face in a market where traditional and foundational norms have been so acutely destabilized.
Here is an excellent thesis on how public relations professionals can use viral marketing tactics powered by social media to mitigate bad press. The author states that viral public relations campaigns “are less overt and therefore better received” because consumers perceive they are in control. (p56) Viral marketing tactics allow professionals [...]
When bloggers attack, has some great tips on how to respond to blogger swarm attacks. Many real estate firms are leery of bloggers and allowing their agents to blog; this post has some thought-provoking ideas on how to respond.
Interview with Jordan Behan explains how Web2.0 consumers are more informed in real estate search.
Another great post [...]
