Posts Tagged ‘books to read’

Innovation considerations for real estate firms

Posted on Tuesday, 2008, November 11, 17:09, by Eric Bryn, under social media and direct marketing research.

Real estate professionals looking for sources of inspiration should consider the following quip from the book Chasing Cool:
The next time someone says they want to be the iPod of their industry, ask them this: before he came up with the iPod, did Steve Jobs walk around telling people he wanted to be the Sony Walkman [...]

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Launching a Web 2.0 campaign

Posted on Wednesday, 2008, March 26, 15:13, by Eric Bryn, under social network marketing, web 2.0 real estate marketing.

How do you launch a Web 2.0 media campaign? You don’t. If you’re thinking of “launching” “campaigns” in the Web 2.0 media space, you’ve broken your legs out of the starting gate.
How does a corporate brand manager “launch” a Web 2.0 “campaign” to counter (or embrace) a consumer-generated product review like Dirt Devil vs Electrolux [...]

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