What factors keep an online community happy, involved, and engaged? The authors of this study (.pdf) found four primary things influence these three factors:
Purpose: Clearly define the purpose and values of the community space with a well-articulated and succinct statement so people who join the community know what to expect, while internally defining your (i.e., [...]
To what extent does employee loyalty and commitment to a brand drive overall customer loyalty? This research paper (.pdf) tackles that question and concludes that employee attitudes toward their company have a high degree of impact on customer loyalty. What the authors essentially argue is that fostering a corporate environment that espouses a unique and [...]
Art can inform business decisionmaking and processes in so many ways. And choreography is one artform that does.
Choreography is designing a series of movements to convey an expression of an idea. The best choreographers apply a scientific approach to their dance notation. These choreographers carefully map movement through time and space–in essence navigate time and [...]
Deux Gros Nez, an eclectic, wonderful restaurant in Reno, Nevada, closed its doors a couple of years ago. It’s where I, as a dedicated employee of Tim Healion and Jon Jesse (then owners of Deux Gros Nez), learned about community, service, and the power of passionate brand ambassadors:
Flickr tribute
YouTube interview
A person’s thoughts on its closing
Deux [...]
There is a reason I choose Southwest Airlines as my preferred airline: client attentiveness. There is a reason why I don’t pay attention to accumulating miles with a competing airline to ensure preferred boarding status but love Southwest’s Rapid Rewards program: client attentiveness. There is a reason I am a self-appointed brand ambassador for Southwest Airlines: client attentiveness.
Real estate marketing professionals interested in farming, cultivating, or harvesting customers should consider something new. Livestock management perhaps? How about genetic engineering of new hybrid corn? Better yet how about driving a combine or cultivator? It’s time to shed these agri-centric terms that are so often used in conjunction with traditional Customer (Client) Relationship Management [...]
