Here’s a short article from the Harvard Business Review on lead capture. The stats: $12.5 billion in 2005 to $22.7 billion in 2009: The amount of advertising dollars spent generating leads 2,241 U.S. companies: The number of companies measured in the study to test lead response time 37% of the companies responded within one hour, [...]
This video, The World Park Campaign, illustrates an excellent use of QR to not only drive a marketing result but reward users’ participation with something delightful. The focus of the campaign was an immersive marketing experience to drive wider participation and learning within a NYC park. Similarly, read about what Bjork is doing to take participation [...]
I thought this kiosk flyer below, which I found pinned to a wall somewhere in Estes Park, Colorado, is a novel use of QR. What I like is how the purveyor has conveniently arrayed the subject matter. As a tourist, I especially liked the choices put before me and the prospect of interacting in [...]
Three blog posts that recently piqued my interest: Wake up, the demographic shift is flattening us. Although targeted at catalog marketing executives, what Kevin Hillstrom has to say is relevant to the marketer in us all. Here’s the essential take-away: Right now, “The Big Shift” is steamrolling us. We are essentially addressing the 55+ audience, [...]
What’s the ROI of conversing with someone while queued to buy a PEET’s coffee? What’s the ROI of engaging other parents and teachers at a monthly PTA meeting? What’s the ROI of swapping stories at a monthly book club meet-up? Common sense tells us these interactions are inherently unquantifiable, yet immensely important and powerful. Now [...]
Two seemingly unrelated articles recently caught my attention. Both articles touch on a similar meme: making sense out of the data bog which is le Web. Article one: The Path to Web Intelligence Maturity (.pdf) discusses how companies can leverage Web analytics to gain behavioral insights on individual prospects and customers. The author walks you through [...]
Recently, at the Web 2.0 summit, Palm’s CEO said (as reported in All Things Digital): Palm created the PDA space with the Pilot and the smartphone space after it with the Treo…So by birthright, Palm should have owned the smartphone market, but it just lost its way. I’ve been intrigued by this facet of the [...]
Thank you to @sherrychris for finding this article on Steve Jobs. What I like about this article is that it delves—slightly–into Jobs’ mindset via an interview with his “last” boss. It’s a fascinating romp. Here’s one key take-aways that were meaningful to me: “What makes Steve’s methodology different from everyone else’s is that he always [...]
The Gartner Hype Cycle is a useful graph for analyzing technology hype. Looking at the Gartner graph, I’ll posit we’re somewhere near the “Slope of Enlightenment” and the “Plateau of Productivity” with respect to social media. Over the past couple of years, business leaders have stepped up to the plate and faced some serious pitches [...]
What factors keep an online community happy, involved, and engaged? The authors of this study (.pdf) found four primary things influence these three factors: Purpose: Clearly define the purpose and values of the community space with a well-articulated and succinct statement so people who join the community know what to expect, while internally defining your [...]
To what extent does employee loyalty and commitment to a brand drive overall customer loyalty? This research paper (.pdf) tackles that question and concludes that employee attitudes toward their company have a high degree of impact on customer loyalty. What the authors essentially argue is that fostering a corporate environment that espouses a unique and [...]
Art can inform business decisionmaking and processes in so many ways. And choreography is one artform that does. Choreography is designing a series of movements to convey an expression of an idea. The best choreographers apply a scientific approach to their dance notation. These choreographers carefully map movement through time and space–in essence navigate time [...]
Deux Gros Nez, an eclectic, wonderful restaurant in Reno, Nevada, closed its doors a couple of years ago. It’s where I, as a dedicated employee of Tim Healion and Jon Jesse (then owners of Deux Gros Nez), learned about community, service, and the power of passionate brand ambassadors: Flickr tribute YouTube interview A person’s thoughts [...]
There is a reason I choose Southwest Airlines as my preferred airline: client attentiveness. There is a reason why I don’t pay attention to accumulating miles with a competing airline to ensure preferred boarding status but love Southwest’s Rapid Rewards program: client attentiveness. There is a reason I am a self-appointed brand ambassador for Southwest Airlines: client attentiveness.
Real estate marketing professionals interested in farming, cultivating, or harvesting customers should consider something new. Livestock management perhaps? How about genetic engineering of new hybrid corn? Better yet how about driving a combine or cultivator? It’s time to shed these agri-centric terms that are so often used in conjunction with traditional Customer (Client) Relationship Management [...]
