This research paper focuses on the influence of word of mouth (WOM) on customers’ perception of service. It’s axiomatic that negative WOM can significantly impact brand reputation. Studying the effect of WOM on such perceptions, though, is another matter. And the research article delves into some interesting bits. First, customers’ perceived service value influences their [...]
Here’s an excellent article on the PR 2.0 blog about the new homepage design features Facebook will soon release. The article gives a reasoned analysis of the new Facebook feature-set as well as possible implications for brands, individuals, and services like Twitter and Friendfeed.
What could be considered the Wall 2.0 or quite simply, a personal [...]
Digital Trends is a big topic and this post really goes through a substantive analysis of Edleman’s recent predictions.
The digital train is tearing down the tracks and has no signs of slowing. Every industry is being reshaped by the expectation that everything should be digitized. Add digital hungry consumers with web devices, NetPCs, Kindles and [...]
Here’s an interview about Twitter with a friend of mine who owns a manufacturing plant in Northwest Chicago. Of course, I was evangelizing the incredible value, benefits, and just awesome coolness of Twitter, but he was a little skeptical…
I think Tom has good advice. It’s easy to get caught up in a Gartner hype cycle, [...]
What’s the value of a real estate firm’s or agent’s service? What actions justify a firm’s or agent’s fees? I’m contemplating these questions as I re-read “The Theatre and Its Double” written by Antonin Artaud, and some of what he says in his writing has a certain philosophical resonance with respect to the current state [...]
This post on real estate brokerage future and this one on hyper-local targeting are two excellent discussions about the strategic decisions real estate brokers will face over the next few years, especially with the technology side of the equation. I will focus on two salient points from these posts: (1) the ascendancy of broker power [...]
This Universal McCann study states that
Blogs are a mainstream media world-wide and as a collective rival any traditional media
The blogsphere is becoming increasingly participatory, now 184m bloggers world-wide
And as recently referred to in my previous post on the long tail, the New York Times discusses the power of blogs for real estate firms.
So why are [...]
This video, sourced from Bring the love back, beautifully illustrates the new dynamic–and power shift–between consumer and brand.
An e-Marketer recent report shows that moms are a major power on the Internet.
Notice how FrontDoor.com leverages this fact. And this research article points out that women adopt e-Service loyalty programs at a higher rate if their enjoyment and perceived social presence of the site is high. Notably, the researchers point out that
In particular, [...]
Create value for the swarm. That is the overarching goal of a swarm business mindset. Swarm creativity embodies the passion that drives this goal, along with coolhunting as an adjunct exercise. Real estate, as an industry, seems well-poised to take advantage of swarm creativity.
Nicholas G. Carr, of the Economist.com explains the basics of swarm business:
To [...]
In 2004, Inman News profiled e-mortgage processes. In the ensuing years, paperless mortgage processes have improved but have yet to achieve wide agent adoption rates, as do many other real estate technology initiatives (e.g., real estate ecommerce centers). Could this be a classic example of the Technology Acceptance Model theories at work? ( Wiki definition [...]
Continuing the discussion from the McKinsey interview of Cammie Dunaway, she states
[Yahoo!] is using behavioral data–really mining the wealth of transactional data we have about how people are spending their time online and trying to marry that data with attitudinal data…that’s where the most powerful insights can really come from.
Insights into what? It could be [...]
Notes from my presentation on ROI at the recent Inman Real Estate Connect conference:
Issue: What are the first steps real estate firms should take to get a handle on their data to enhance near-term and long-term ROI on this data?
Since 80%+ of all originating real estate transactions begin on the Internet, firms should consider utilizing [...]
