http://www.web-strategist.com/blog/2010/11/02/altimeter-report-social-commerce-how-brands-are-generating-revenue-by-lcecere/ http://www.briansolis.com/2010/11/the-rise-of-the-social-consumer http://www.fastcompany.com/magazine/150/the-new-influentials.html http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.156.8795&rep=rep1&type=pdf This article on social media New Influentialshttp://www.fastcompany.com/magazine/150/the-new-influentials.html raises an interesting question regarding “incluence” on the social web: what’s the core driver of influence in the social web when it comes to commerce, a person, her community, or both? The article profiles six individuals who have variously used YouTube, corporate resources, quasi-anarchist [...]
According to this Harvard Business Review podcast on collaborative innovation, the Internet dramatically drops collaboration and transaction costs thus enabling corporations to orchestrate capabilities more efficiently. Collaborative innovation can yield dramatic results in meaningful new product designs, service delivery models, and customer satisfaction; potentially yielding an endless supply of “good ideas”. But where do good [...]
The Gartner Hype Cycle is a useful graph for analyzing technology hype. Looking at the Gartner graph, I’ll posit we’re somewhere near the “Slope of Enlightenment” and the “Plateau of Productivity” with respect to social media. Over the past couple of years, business leaders have stepped up to the plate and faced some serious pitches [...]
The Wall Street Journal recently profiled calculator hobbyists who hack calculators to do weird (but ostensibly fun) things like making an Etch A Sketch, or a Tetris game, or synthesized music. The WSJ article also relates how a calculator company that was the target of some of these hacks sent cease and desist emails and [...]
Here’s another recent article on the changing consumer landscape regarding brand affinity and marketing. It parallels themes from my Crowds, Hives, Mobs, Swarms post. The contemporary savvy consumer is seen as someone who combines areas of competency (particularly technological sophistication, network competency and marketing/advertising literacy) with empowerment (especially self-confidence and self-efficacy). The paper points out [...]
Here is a great article discussing intriguing concepts in consumer innovation. With the diffusion of networking technologies, collective consumer innovation is taking on new forms that are transforming the nature of consumption and work and, with it, society and marketing[.] The authors argue that marketers should redefine “consumer” as an individual belonging to various creative/collaborative [...]
Here are two salient take-aways from this great article detailing how Obama eviscerated previous fund-raising records 1) Strategically embrace Web 2.0 and facilitate consumer control over certain elements of an overall marketing plan Supporters’ blogs and You Tube postings were also brought inside the campaign through the website, where the online team could help consolidate [...]
