I love it when research/theory manifests in application/practicality. In 2007, I wrote about research being conducted on semantic analysis related to social media and blogs, and now there are companies using products stemming from this type of research.
Information Week covered text analytics, describing how JetBlue uses text analytics to understand customer sentiment from email messages, [...]
If one stops and ponders the amount of data and content users add to Facebook on a daily basis, it’s truly staggering. I’ve often wondered what the Facebook data team does with this data and content. Recently, I stumbled across two insightful articles and a video series that sheds some light on this.
The first article [...]
You either have high home prices or lower home prices and lower home prices are what we want, and people shouldn’t be afraid of that,” said Robert Shiller, Yale finance professor, in a Reuters interview. Most of us care about our children and grandchildren, and these people have to buy houses so why would we [...]
Many posts have been written on this paper, Using Prediction Markets to Track Information Flows: Evidence from Google. What’s interesting is the influence of proximity on predictive markets. According to the paper, sharing an office had the highest influence (as opposed, for instance, communicating exclusively via email) and part of cultivating an innovative culture [...]
The tightest definition of multichannel customer management I have yet found is:
Multichannel customer management refers to the design, deployment, coordination, and evaluation of channels through which firms and customers interact, with the goal of enhancing customer value through effective customer acquisition, retention, and development.
Neslin, et al. have authored a definitive research article that real estate firms can [...]
It looks like this company is winning the Chicago real estate search engine optimization strategy and execution race. These representative results speak for themselves: 60647 homes for sale, and 60647 townhomes for sale, and 60647 condos for sale all have this website listed in Google’s top slot (at least as of the date of this [...]
Kevin Hillstrom, President of MineThatData has written an excellent whitepaper on conducting a multichannel forensics analysis. Why is this whitepaper an important resource to real estate firms? Because real estate firms are engaged in complex multichannel marketing endeavors. But only a handful of these firms analyze their data from a multichannel perspective.
How does a firm [...]
Eric Peterson continues to provide great insight. He has an exclusive profile of the Microsoft Gatineau project. At first glance, the Gatineau project is quite impressive. What’s particularly pleasing is that it appears to have been designed for marketing personnel and business managers. The visual representation of the data clearly indicates relevant campaign success and [...]
Arguably, nothing messes with a firm’s loyalty and/or CRM strategy more than a multitude of false consumer profiles polluting a CRM database. In seeking to elevate one’s marketing engagement index, it’s often helpful to understand the demographic profile of a consumer. But if such a consumer does not self-report this, or if such data is [...]
Continuing the discussion from the McKinsey interview of Cammie Dunaway, she states
[Yahoo!] is using behavioral data–really mining the wealth of transactional data we have about how people are spending their time online and trying to marry that data with attitudinal data…that’s where the most powerful insights can really come from.
Insights into what? It could be [...]
