Real Estate Relativity

As an increasing number of real estate firms seek to embrace and integrate Web 2.0 principles in to their websites, many of these firms may encounter a sense of frustration in having to “upgrade” once again to meet, or exceed, customer expectations regarding Internet-based services. Is real estate an Internet based service? Absolutely. With over [...]

According to McKinsey, global companies are increasingly using Web 2.0 technologies to engage their customers. Tapping web services, collective intelligence systems, and peer-to-peer network capabilities were the top three technologies companies were currently deploying or planning to deploy. Respondents indicated that customer acquisition was the number one reason they were deploying social media (the respondents also stated that they use [...]