Real Estate Relativity

Ever wonder why anyone tries to “out-game” Google? I’ve always argued it’s futile to try and out-think hundreds of PhDs working in a university atmosphere where they have relatively free-reign to explore their research-oriented whims, and where they’re all pretty much singularly focused on studying one thing: us. Oh, and they likely get paid extremely [...]

Notes from my presentation on ROI at the recent Inman Real Estate Connect conference:
Issue: What are the first steps real estate firms should take to get a handle on their data to enhance near-term and long-term ROI on this data?

Since 80%+ of all originating real estate transactions begin on the Internet, firms should consider utilizing [...]