Here’s another recent article on the changing consumer landscape regarding brand affinity and marketing. It parallels themes from my Crowds, Hives, Mobs, Swarms post.
The contemporary savvy consumer is seen as someone who combines areas of competency (particularly technological sophistication, network competency and marketing/advertising literacy) with empowerment (especially self-confidence and self-efficacy).
The paper points out that consumers [...]
Here is a great article discussing intriguing concepts in consumer innovation.
With the diffusion of networking technologies, collective consumer innovation is taking on new forms that are transforming the nature of consumption and work and, with it, society and marketing[.]
The authors argue that marketers should redefine “consumer” as an individual belonging to various creative/collaborative communities (Crowds, [...]
Here are two salient take-aways from this great article detailing how Obama eviscerated previous fund-raising records
1) Strategically embrace Web 2.0 and facilitate consumer control over certain elements of an overall marketing plan
Supporters’ blogs and You Tube postings were also brought inside the campaign through the website, where the online team could help consolidate the energy [...]
