The New York Times has a great read on how Obama embraced social media to help win the election. Thomas Jefferson used newspapers to win the presidency, F.D.R. used radio to change the way he governed, J.F.K. was the first president to understand television…Senator Barack Obama understood that you could use the Web to lower [...]
This research paper by Deloitte is an excellent summary of important considerations firms should make when re-valuing their marketing team’s contributions. The gist of the article is that it’s incumbent upon firms to set up a marketing measurement scorecard that accounts for the systemic impact marketing expenditures have on the bottom line. The paper argues [...]
In a real estate market that’s shifted poles (like if Earth’s south and north poles switched) what’s a well-known tactic for survival? Surf.
