As a real estate brand, wouldn’t you like your customers to be this excited about their experience with you? Powder Mountain Utah Best Day of Skiing Powder Mountain Utah Skiing Fabulous Day I shot these videos after an absolutely transcendent day of skiing at Powder Mountain, Utah. Yes, conditions have lots to do with having [...]
Here’s a story from DavidHenderson.com about a “Twevent” that happened to a senior level public relations employee. The case involved FedEx (the client) and the following Tweet: True confession but I’m in one of those towns where I scratch my head and say “I would die if I had to live here! citation DavidHenderson.com summarized the [...]
This paper includes an interesting analysis of online reputation management. It discusses “reputation spillover”, which is defined as a “reputational crisis that impacts a focal organization [and] spread[s] to others.” Reputation crises are triggered by financial crises or accidents and spread virally because consumer “link” like firms together, even if one of the “linked” firms [...]
This post on Transparent Real Estate offers a concise, easy-to-follow, tutorial on how to use Twitter and Friendfeed for real estate business development purposes. And this Owyang post further explores these concepts. Taking Kitano’s and Owyang’s lead, your micro-memes would update your existing, new client, and prospective clients with your market knowledge, your insight, your [...]
This post on the SEOMOZ.org site, is an excellent resource on tactics and considerations as it relates to managing your online reputation.
