Real estate firms that are thinking about implementing social media marketing strategies should pay attention to Charlene Li’s predictions. Li’s series of five interviews paint a road map of the social media future firms ought to be considering today:
melded identities
social algorithms (see also my earlier post on trust indicators in social networks)
open platforms
privacy and permissions
organizational trust
Her [...]
Ever wonder why anyone tries to “out-game” Google? I’ve always argued it’s futile to try and out-think hundreds of PhDs working in a university atmosphere where they have relatively free-reign to explore their research-oriented whims, and where they’re all pretty much singularly focused on studying one thing: us. Oh, and they likely get paid extremely [...]
The semantic nature of social networking has hit, head-first, the issue of phishing. A research paper by Peter Mika, discusses the semantic and colloquial nature of social networks, the findings of which offer savvy marketers unprecedented opportunities to understand how to incorporate social network folksonomies into their brand strategies. Yet this fundamental tenet–i.e., semantic relationships–that [...]
Research papers:
Identifying inherent privacy conflicts in social network sites
Assessing the privacy risk of sharing anonymized network data
Proposed algorithm for automatically extracting social hierarchy data from electronic communication behavior
Discusses how rumors, viruses, and ideas propagate over social social networks
