This research paper, Power, media culture and new media, delves into social justice issues surrounding the democratizing effects of new media. The paper points out that new media benefits (e.g., easier access to information through widespread platforms like mobile devices) are not equally shared or distributed across class, race, or national origin. The paper also [...]
Writing a “playscript” is an incredibly powerful way to conduct a competitive business review, according to this Harvard Business Review article (subscription required). The article advocates writing a “playscript” using characters and character analysis to define your company and competitive landscape for use as a foundational element in corporate strategy development.
The article argues that “traditional” [...]
Very well drafted and inciteful list of predictions for 2010. The author, Ravit Lichtenberg, delves into what will impact innovation, while opining that mobile become even more central, integrated/social search relevancy will begin to trump search aggregators like Google, and marketers will demand ROI.
Excellent discussion on measurment tactics for Google AdWords campaigns. Discusses basics of [...]
Social media monitoring
Here’s a great list of conversation monitoring tools. The article points out some very interesting and straight-forward tips; I especially like the tip on this social media monitoring wiki.
Search use up, email use down
The Online Publishers Association released a study showing that consumers are spending more and more time on search and content [...]
Perfectly Competitive Innovation is a fascinating article on what drives innovation. The authors argue against the notion that patents and copyrights promote innovation. Rather, its a rich competitive environment that drives innovation.
In other words, regardless of copyright law, movies will continue to be produced as long as first run theatrical profits are sufficient to cover [...]
According to MIT Professor Eric von Hippel’s lecture, Democratizing Innovation, manufacturers traditionally look to the center of the market to drive innovation; that is, with their penetrative questions to and analysis of this market, manufacturers think they can discern what to do in terms of innovative product development initiatives that meet consumers’ needs. What Professor [...]
Crowdsourcing is an important concept in the viability, pertinence, and relevancy of the social web.
A recent crowdsourcing search odyssey of mine (really a two hour drop down the Google search rabbit hole) began with a fairly innocuous @robhahn tweet:
I read recently that a 2-person combat team is four times as effective as a single shooter… [...]
Metrics
Here is a great primer on RFM analysis, which I believe has applicability to social media marketing. The foundation of RFM is something that can drive the establishment of engagement metrics as well as allowing marketers to do a better job at managing the social media marketing channel.
Social media
Scoop44, an online “newspaper” founded by college [...]
Social media coolness
Henry Jenkins, Director of the MIT Comparative Media Studies Program and the Peter de Florez Professor of Humanities, has contributed to a seminal eight part series whitepaper on redefining theories underlying how information spreads across the globe. This series’ concepts are particularly important to brand management practices employing the social web as a [...]
Blogging:
Here’s a good history of SEO since 1999, which is valuable to understand how things have changed over the last 10 years. Change is a constant with the Internet and SEO…what “worked” yesterday may not “work” today. Thus, focus on passionate, relevant, and niche content as a way to ground your SEO efforts on a [...]
I’m starting something new this week. My goal is to compile a weekly short list of quality resources about blogging, social networks, and social media coolness.
Blogging:
The FutureBuzz is one of the finest blogs I’ve found discussing how to market your blog and blog posts. Adam Singer, really takes the time to dig deep into issues. [...]
Hitwise and Google show that foreclosure searches are creeping up on “traditional” searches regarding properties for sale. UPDATE: RealtyTrac reports a 6% rise in foreclosures in February 2009 over January 2009, with a 30% increase over February 2008. On March 12, 2009, Hitwise reported that foreclosure searches are on the rise.
For fun I ran [...]
I’ve consolidated most of the research articles and various other related sources I’ve used on this new page: Compendium of Web and Social Media Research . I will continue to update this page on a routine basis.
Real estate professionals looking for sources of inspiration should consider the following quip from the book Chasing Cool:
The next time someone says they want to be the iPod of their industry, ask them this: before he came up with the iPod, did Steve Jobs walk around telling people he wanted to be the Sony Walkman [...]
This paper points out that social network sites such as MySpace and Facebook have huge potential for high advertising revenue gains because “the cost of gaining new customers is practically nothing [since] users join voluntarily and provide their own content through their profiles. In addition, the cost of running the sites’ web servers is relatively [...]
Go2Web20 is a great place to view what’s available in Web 2.0 tools and services. To make sense of the madness, read their blog. TransparentRE also lists some great Web2.0 tools.
When bloggers attack, has some great tips on how to respond to blogger swarm attacks. Many real estate firms are leery of bloggers and allowing their agents to blog; this post has some thought-provoking ideas on how to respond.
Interview with Jordan Behan explains how Web2.0 consumers are more informed in real estate search.
Another great post [...]
The link-prediction problem for social networks
Link prediction and link detection in sequences of large social networks using temporal and local metrics.
Multiplicative latent factor models for description and prediction of social networks
Modeling Trust and Influence on Blogosphere using Link Polarity
Detecting invisible relevant persons in a homogeneous social network (.ppt here)
Blog data mining
Analyzing blog comments
Modeling blogosphere trust
Privacy in ubiquitous computing
Predictive analytics
Predicting demographics based on browsing behavior
Below is some fairly recent research on motivating and behavior factors underlying social networks. The theme of this set of research is to explore how the “echo boomer” or “millennial” generation uses social media. Since real estate is an engagement-oriented Internet based service, firms should study the motivations underlying their potential recruits and future customers [...]
McKinsey Web2.0 survey
Visual analysis of blog content
Web site semantic analysis
Emperical basis for social networks
Identifying brand influencers in social networks
Impact of trust in social networks
Target marketing in social networks
Correlation between LinkedIn and Facebook
Correlation between LinkedIn and Gmail, YahooMail, and HotMail
Jeremiah Owyang explains the concepts and value of social networks from a marketing perspective in an easily digestible manner. Yang et al (registration required), Battiston et al, and Hill et al discuss the scientific underpinnings of these topics. Juxtaposing these discussions against one another leads to some interesting insights with respect to social media marketing.
Yang [...]
