This blog article on “controlled serendipity” spurred me to conduct a little content curating of my own, resulting in this gem of a research paper that documents how the BBC utilizes Linked Data technologies to make it easier for BBC users to navigate its vast programming database.
The first article discusses how the Web collective–the user [...]
Here’s an article that details some interesting issues relative to search, recapping a Xconomy Forum on the Future of Search and Information Discovery panel recently held in Seattle. On the dais were Microsoft, Google, and a couple of University of Washington professors. Here’s some salient take-aways:
It’s still unresolved whether vertical search will significantly impact general [...]
Chris Brogan interview
Excellent interview with Chris Brogan on how he’d run an airline and implement some social web karma; great insights, well worth the 9:58 investment of your time. The interviewer, Shashank Nigam, CEO, SimpliFlying, asks some really good questions. My comment after listening to the interview: That was seriously cool.
Semantic Web
This post re-confirms to [...]
Social media is social what?
A call for dropping the term “media” from the phrase “social media”. Compelling argument to drop the fascination with the platforms and concentrate on the quality of the content and product.
Public relations social web tactics
Long list of new products and services pitched to a Kentucky-based director of social media (two of [...]
Semantic technology and artificial intelligence
There’s lots of discussion lately about the semantic web and well-deserved praise over applications like Wolfram Alpha that employ semantic web theories to deliver relevant search results. In 2002, a short article discussed the concept of the “wisdom web” and highlighted many of the innovative concepts we’re seeing applied today. Future [...]
Let’s assume a situation where intellectual property and licensing issues are properly resolved and set with respect to granting outside developers access to MLS content and data.
If you’ve heard of an MLS (or a broker with a VOW) that has engaged a group of skilled programmers similar to what Washington D.C. did with its content [...]
Semantic coolness
I stumbled across the Semantic Interoperability of Metadata and Information in unLike Environments (SIMILE) program at MIT. Rather than try to summarize what they’re doing, here are some examples: Music Composer Research Database, click a composer’s name to see what happens; UK Traffic, click a blue dot on the map to see what happens.
Web [...]
Real estate firms that are thinking about implementing social media marketing strategies should pay attention to Charlene Li’s predictions. Li’s series of five interviews paint a road map of the social media future firms ought to be considering today:
melded identities
social algorithms (see also my earlier post on trust indicators in social networks)
open platforms
privacy and permissions
organizational trust
Her [...]
Here’s a story from DavidHenderson.com about a “Twevent” that happened to a senior level public relations employee. The case involved FedEx (the client) and the following Tweet:
True confession but I’m in one of those towns where I scratch my head and say “I would die if I had to live here! citation
DavidHenderson.com summarized the ensuing events:
Someone [...]
As always I am grateful to Owyang to lend his insight and foresight. Here’s another excellent missive on the “Intelligent Web”. In summary, he posits that machines will begin extrapolating relationships and driving recommendations for connections from the juxtapositions and nexus between “our behaviors, context, and preferences”. Sounds a bit like the semantic web. Spinning [...]
This paper argues that allowing consumers to “co-create” or “co-author” products–i.e., directly engaging and encouraging consumers to participate in new product development processes–taps vast wells of creativity while exploiting certain cost efficiencies in terms of labor. Similarly, this paper explores how Web 2.0 will fundamentally (has fundamentally) changed the manner by which companies must brand [...]
TouchGraph is an excellent tool that gives you “visual insight” into a site’s external linking structure and relationships, which is a good starting point for website competitive analysis. Let’s compare Redfin, Zillow, and REALTOR.com.
Redfin’s linking relationships
Zillow’s linking relationships
REALTOR.com’s linking relationships
The visual representation of these relationships allows you to quickly explore the link structure of [...]
With social networking sites surpassing search engines in terms of popularity, will the marketing value of search engine optimization diminish over time? This article makes a great case that the usefulness of organic search for consumers may eventually wane.
Interesting question: when a social network community provides answers–as opposed to an algorithm–can anyone really “optimize” their [...]
You either have high home prices or lower home prices and lower home prices are what we want, and people shouldn’t be afraid of that,” said Robert Shiller, Yale finance professor, in a Reuters interview. Most of us care about our children and grandchildren, and these people have to buy houses so why would we [...]
Social media has created a challenge for website brand / product managers. Where social media is a rich fount of ideas, product information (negative and positive), etc, website brand / product managers have a challenge in using web analytics from these sources to drive site optimization (in terms of user experience, performance, etc).
Two recent research [...]
Jeremiah Owyang explains the concepts and value of social networks from a marketing perspective in an easily digestible manner. Yang et al (registration required), Battiston et al, and Hill et al discuss the scientific underpinnings of these topics. Juxtaposing these discussions against one another leads to some interesting insights with respect to social media marketing.
Yang [...]
