Very well drafted and inciteful list of predictions for 2010. The author, Ravit Lichtenberg, delves into what will impact innovation, while opining that mobile become even more central, integrated/social search relevancy will begin to trump search aggregators like Google, and marketers will demand ROI.
Excellent discussion on measurment tactics for Google AdWords campaigns. Discusses basics of [...]
The label “social media” has lost its resonance in so far as the concept of “social media” has been reduced to a series of marketing tactics. As David Armano says in a Harvard Business Review blog article:
Let’s start with the challenges — the term “social media” itself is indicative of the state of affairs. “Media” [...]
Social media is social what?
A call for dropping the term “media” from the phrase “social media”. Compelling argument to drop the fascination with the platforms and concentrate on the quality of the content and product.
Public relations social web tactics
Long list of new products and services pitched to a Kentucky-based director of social media (two of [...]
Social media coolness
Henry Jenkins, Director of the MIT Comparative Media Studies Program and the Peter de Florez Professor of Humanities, has contributed to a seminal eight part series whitepaper on redefining theories underlying how information spreads across the globe. This series’ concepts are particularly important to brand management practices employing the social web as a [...]
Blogging:
Here’s a good history of SEO since 1999, which is valuable to understand how things have changed over the last 10 years. Change is a constant with the Internet and SEO…what “worked” yesterday may not “work” today. Thus, focus on passionate, relevant, and niche content as a way to ground your SEO efforts on a [...]
I’m starting something new this week. My goal is to compile a weekly short list of quality resources about blogging, social networks, and social media coolness.
Blogging:
The FutureBuzz is one of the finest blogs I’ve found discussing how to market your blog and blog posts. Adam Singer, really takes the time to dig deep into issues. [...]
As a real estate brand, wouldn’t you like your customers to be this excited about their experience with you?
Powder Mountain Utah Best Day of Skiing
Powder Mountain Utah Skiing Fabulous Day
I shot these videos after an absolutely transcendent day of skiing at Powder Mountain, Utah. Yes, conditions have lots to do with having a good versus [...]
