Here is a great article discussing intriguing concepts in consumer innovation.
With the diffusion of networking technologies, collective consumer innovation is taking on new forms that are transforming the nature of consumption and work and, with it, society and marketing[.]
The authors argue that marketers should redefine “consumer” as an individual belonging to various creative/collaborative communities (Crowds, [...]
The New York Times has a great read on how Obama embraced social media to help win the election.
Thomas Jefferson used newspapers to win the presidency, F.D.R. used radio to change the way he governed, J.F.K. was the first president to understand television…Senator Barack Obama understood that you could use the Web to lower the [...]
Create value for the swarm. That is the overarching goal of a swarm business mindset. Swarm creativity embodies the passion that drives this goal, along with coolhunting as an adjunct exercise. Real estate, as an industry, seems well-poised to take advantage of swarm creativity.
Nicholas G. Carr, of the Economist.com explains the basics of swarm business:
To [...]
