SXSW: Marketing without marketing
Summary of Self Replicating Awesomeness: The Marketing of No Marketing:
Panelists:
Tara Hunt www.horsepigcow.com
Chris Heuer www.theconversationgroup.com
Jeremiah Owyang www.web-strategist.com
Deborah Schultz www.deborahschultz.com
Hugh MacLeod www.gapingvoid.com
David Parmet www.marketingbeginsathome.com
Key take-aways:
Passion for people. Put passion into product.
Let go to gain more.
Social objects are the future marketing.
Technology changes, human behavior does not; nothing replaces listening, nothing.
A story without love is not worth telling
Hunt (horsepigcow.com): [...]


