eMarketer reports that a recent study on traditional media’s use of blogs shows that 57.7% of respondents–US journalists –use blogs to measure sentiment.
Identifying Expressions of Emotion in Text (core study found here, registration required) is an intriguing “blog sentiment” study that identified targeted, emotion-laden words–”seed words”–and retrieved 173 blog posts from the Web that contained [...]
This video, sourced from Bring the love back, beautifully illustrates the new dynamic–and power shift–between consumer and brand.
Epitaph of printed classified advertisements:
And this commentary corroborates the physical evidence.
For newspapers, these are the end times, or something very much like them. Every week provides a new marker on the road to apocalypse: hundreds of layoffs in Los Angeles, circulation scandals in Dallas…
… and …
The rise of the Craigslist model has devastated classified advertising [...]
I just finished watching the Bourne Ultimatum. Prior to the movie starting several hundred of “us” “consumers” were bombarded with advertisement after advertisement–most still, some animated, some filmed. We certainly were a captive audience. But many of us certainly were not engaged. This type of marketing is the epitome of hostage marketing.
I distinctly remember one [...]
