Real Estate Relativity

The New York Times has a great read on how Obama embraced social media to help win the election.
Thomas Jefferson used newspapers to win the presidency, F.D.R. used radio to change the way he governed, J.F.K. was the first president to understand television…Senator Barack Obama understood that you could use the Web to lower the [...]

Here is an excellent thesis on how public relations professionals can use viral marketing tactics powered by social media to mitigate bad press. The author states that viral public relations campaigns “are less overt and therefore better received” because consumers perceive they are in control. (p56) Viral marketing tactics allow professionals [...]