The label “social media” has lost its resonance in so far as the concept of “social media” has been reduced to a series of marketing tactics. As David Armano says in a Harvard Business Review blog article:
Let’s start with the challenges — the term “social media” itself is indicative of the state of affairs. “Media” [...]
Social media monitoring
Here’s a great list of conversation monitoring tools. The article points out some very interesting and straight-forward tips; I especially like the tip on this social media monitoring wiki.
Search use up, email use down
The Online Publishers Association released a study showing that consumers are spending more and more time on search and content [...]
Crowdsourcing is an important concept in the viability, pertinence, and relevancy of the social web.
A recent crowdsourcing search odyssey of mine (really a two hour drop down the Google search rabbit hole) began with a fairly innocuous @robhahn tweet:
I read recently that a 2-person combat team is four times as effective as a single shooter… [...]
