Posts Tagged ‘zip code optimization’

Hyper-targeting enhanced listings

Trulia partnered with 1020 Placecast to provide targeted ad services.
Once users input a location they want to learn more about on Trulia, Placecast will access that data and apply it as a key component along with common demographic data points like psychographic information to provide more targeted ads.
This process makes sense especially at the zip [...]

Zip+4 Targeting: Online Advertiser Demographic Segmentation

Assume you’re a brokerage firm with a wide distribution of properties over several zip codes. Aside from basic syndication to online aggregators, what’s another strategy to market your listings? One fee-based option that many aggregators offer is enhanced listings. Before you pay, however, ask them to prove their merit.
Assume you cover these two zip codes [...]

Zip+4 Coding for Real Estate Listings

What does The Filter have to do with real estate search? (NOTE: I went through the The Filter Q&A and have to say it was eerily prescient).
What if there was a site where a consumer would 1) define the location where they want to live (via natural language, drop down, or map search), 2) answer [...]

Real estate zip code search optimization

It looks like this company is winning the Chicago real estate search engine optimization strategy and execution race. These representative results speak for themselves: 60647 homes for sale, and 60647 townhomes for sale, and 60647 condos for sale all have this website listed in Google’s top slot (at least as of the date of this [...]