After a couple of months, I decided to give Wikia another test. The theme this time is “golf course homes”:
“golf course homes for sale columbus ohio” Google Wikia Winner is Google because it lists relevant, real estate oriented blogs with posts focusing on the specific search query.
“golf course homes sanibel florida” Google Wikia Winner is Wikia because there were more real estate firm sites returned than on Google.
“villas for sale on golf courses valencia spain” Google Wikia Winner is Google because Wikia’s results did not center exclusively on property for sale, while Google’s results did.
“finger lakes ny real estate for sale on golf course” Google Wikia Winner is Google because many search results returned focused exclusively on Finger Lakes real estate firms, whereas Wikia’s results were limited to six results with the first talking about the Sopranos.
Test of which service gives a more relevant result for typical real estate searches (of course, relevancy is subjective). For this test, I am defining relevancy as routing me to the local market expert real estate firm or agent in the most expeditious manner.
- “columbia south carolina real estate for sale” : Wikia Google : Winner is Google. The top search results on Google take me to South Carolina.
- “60647 condos for sale” : Wikia Google : Winner is Google since the top search results take me directly to that zip code. Wikia delivered one result.
- “lincoln park luxury homes” : Wikia Google : Tie. Both services presented me with similar results. Wikia was a little scattered in that it showed “lincoln park” results from around the country. Whereas Google directed me mostly to Chicago websites (which was my intent). Interesting note: When I added “illinois” to Wikia, it did not change the results much, and doing so on Google muddied the results (on Google, lots of optimization going on for the combo “lincoln park” in conjunction with “illinois)
With social networking sites surpassing search engines in terms of popularity, will the marketing value of search engine optimization diminish over time? This article makes a great case that the usefulness of organic search for consumers may eventually wane.
Interesting question: when a social network community provides answers–as opposed to an algorithm–can anyone really “optimize” their website for social networks? In fact, in this context, one can argue that the concept of “optimization” is a legacy marketing principle more akin to “push” marketing concepts as opposed to “engagement” or “Web 2.0” marketing concepts.
Let’s consider this phrase “semantic social network”. Via Google, I get this result, and via Wikia Search I get this result; as of this post, I am awaiting help from my FaceBook community.
Obviously, Google and Wikia will return a faster result than the community, and arguably the time I am waiting for the community to respond to my request (if it responds) I can peruse the myriad results via the two search engines. What I am hoping for, though, is that the community will point me in a direction that’s more pointed and vetted via its collective consciousness.