Innovation, John Kao’s insights

With respect to new product development initiatives, he challenges us to embrace a dexterous and daring approach rather than a artless and timid one; a paradigm especially relevant in a Web 2.0 marketing environment.

John Kao, author of Innovation Nation, offers a great perspective on innovation (one hour interview). His analogy to jazz performance and composition is especially compelling. With respect to new product development initiatives, he challenges us to embrace a dexterous and daring approach rather than an artless and timid one; a paradigm especially relevant in a Web 2.0 marketing environment.