Crowdsourcing is an important concept in the viability, pertinence, and relevancy of the social web.
A recent crowdsourcing search odyssey of mine (really a two hour drop down the Google search rabbit hole) began with a fairly innocuous @robhahn tweet:
I read recently that a 2-person combat team is four times as effective as a single shooter… anyone have any references to study of this?
This tweet intrigued me, as I thought it likely had something to do with Mr. Hahn’s insurgent marketing in real estate series. @PatrickHealy immediately stepped up to the plate:
@robhahn this should give you what you need: http://bit.ly/15eqQ4
Shortly thereafter I weighed in with this research article. But alas, Mr. Hahn was not satisfied:
@PatrickHealy close… but i’m looking for research showing 2 man team vs. 1 man ops
@ericbryn actually, wanted to see just how much more effective a 2-man fireteam is vs. solo shooter; maybe applies to agents…
Thus, inspired, I began a more substantive series of searches, which yielded these tasty tidbits, but nothing directly on point:
Discussion of information needs assessment and power of teams in edge organizations – Relevant to the insurgency series because the article discusses the shift from top-down command and control decision making to empowering teams and individuals to make relevant decisions based on timely and accurate information. Edge organizations promote a structure comprised of agile distributed networked units, which favors insurgent marketers.
How the information age has affected command decisions in USAF from Desert Storm to 2005 – Relevant to the insurgency series because the author analyzes the USAF shift from centralized to decentralized decision making. Decentralized decision making is key to enabling insurgent marketers to exploit the command and control decision making process that’s sometimes endemic with larger competitors.
Theories about net centric warfare – Relevant to the insurgency series because the article discusses how shared information resources contribute to cohesive mental models of the battlefield that results in increase combat effectiveness. Shared knowledge shared quickly enables insurgent marketers to exploit weaknesses in larger competitors’ information flow.
Discussion of basis for combat operations going to a STRYKER protocol – Relevant to the insurgency series because the report discusses how STRYKER forces are geared to respond anywhere in the world within 96 hours, stressing tactical mobility, lethality, and survivability. Insurgent marketers must strike quickly and with precision to weaken their competitors.
Uses of misinformation in war gaming operations – Relevant to the insurgency series because this article touches on how too much information causes humans to focus on the technical aspects of how the information is delivered rather than the context of the information and how this phenomenon leads to misinformation. An insurgent marketer can exploit this nuance in the sense of releasing highly relevant, highly targeted communications that are in direct contrast to a competitor that focuses on broadcast messaging. Here’s a nice quote from this article:
The gold lies in human thought—assisted by modern communication and computers, not distracted by them.
The reason why I’ve detailed this search odyssey is because I think it’s an interesting exercise in crowdsourcing and thought leadership. Mr. Hahn is a thought-leader in the real estate industry (recently securing a columnist slot within the Inman tribe). But this, in and of itself, is not enough to motivate me to spend a couple of hours helping Mr. Hahn. So what did? Yes my motivation was driven partly out of friendship. But it also has to do with sharing in the learning experience. That is, I enjoy the way he thinks through issues, the cogent arguments he makes for whatever position into which he plows his sword. Part of the way to enrich this experience–a more personal experience with his thought-leadership–is to participate in the germination of an idea. And that, I think, is at the heart of crowdsourcing–the act of helping give birth to a knew idea. The core of crowdsourcing is, essentially, the core of the social web: willingly sharing knowledge, participating in the expansion and distribution of this knowledge, and taking leaps forward together as change agents and innovation artists. Rob, happy reading.
Photo credit: rp72