What’s the ROI of conversing with someone while queued to buy a PEET’s coffee? What’s the ROI of engaging other parents and teachers at a monthly PTA meeting? What’s the ROI of swapping stories at a monthly book club meet-up? Common sense tells us these interactions are inherently unquantifiable, yet immensely important and powerful. Now [...]
Facebook is at the epicenter of issues surrounding “publicity vs privacy” as marketers seek to leverage the social web to engage existing and new consumers. This CNET article is a really good summary of issues swirling around the latest changes Facebook has made to its data sharing policies. Here are the salient take-aways: Facebook marketing [...]
Here’s an excellent article on the PR 2.0 blog about the new homepage design features Facebook will soon release. The article gives a reasoned analysis of the new Facebook feature-set as well as possible implications for brands, individuals, and services like Twitter and Friendfeed. What could be considered the Wall 2.0 or quite simply, a [...]
Owyang delivers an excellent summary of Facebook’s new “Engagement Advertising” tool. This tool seems well-suited to real estate brands that want to showcase a particular niche or market they serve, particular the “Fan Style” ad targeting luxury verticals (it could also be interesting to allow the Facebook community to “gift” someone a $50,000,000 property to [...]
This paper points out that social network sites such as MySpace and Facebook have huge potential for high advertising revenue gains because “the cost of gaining new customers is practically nothing [since] users join voluntarily and provide their own content through their profiles. In addition, the cost of running the sites’ web servers is relatively [...]
Youth, sometimes, needs to embrace history. Anyone remember DoubleClick’s privacy fiasco in 2000, the resulting state and federal government investigation, and the apex of it’s resolution? Seems like Facebook could have learned a few things from tech-bubble-run-up-history–at least with respect to how to manage a blow-up from a PR perspective (DoubleClick is still around, after [...]
By using Facebook, an agent could create their own Web 2.0 brand while controlling their sphere of influence and network. Real Living has already established this platform for it’s agents (or was it an agent, or group of agents, establishing this platform Real Living?). What a great way to kick start the engagement process while [...]